Phase One is a leading provider of advanced cameras and imaging solutions. With innovative medium format cameras and exceptional image quality, the brand has established itself as the preferred choice for professional photographers and businesses. The systems enable companies to carry out demanding tasks such as the inspection of buildings - without any human presence on site.
The aim of this campaign was to present Phase One at the Intergeo trade fair and offer visitors an informative, interactive and immersive experience. The focus was to showcase the camera models and their impressive recording capabilities in a vivid way to encourage interest and interaction with the products.
Vyndo's idea was to offer trade fair visitors an interactive platform that would allow them to discover Phase One's outstanding camera models in an immersive experience. Through a user-friendly and engaging presentation, visitors should not only get to know the technical specifications of the cameras, but also experience their exceptional image quality and application possibilities in real-life scenarios.
In collaboration with Phase One, vyndo developed a customized interactive catalog that was presented on a 43" touchscreen. The catalog offered a user-friendly navigation that allowed visitors to select different camera models and learn more about the technical specifications. With the help of iFrames, camera shots were integrated into the catalog so that trade fair visitors could directly experience the shooting options and image quality. This combination of interactive software and matching hardware made for an impressive and engaging presentation of Phase One products and increased visitor engagement at the show.
