Kubota

For the Japanese agricultural technology company Kubota, we created an impressive exhibition stand at Agretechnica 2023, which promoted the brand with a quiz and a

Goal

Our main objective for the Kubota stand at Agritechnica 2023 was to create an impactful brand activation focused on interaction and visitor engagement. We wanted to highlight the Kubota brand through innovative, interactive experiences while increasing the number of visitors to the stand. Another key objective was to increase Kubota's online presence through targeted social media posts to maximize awareness of the show.

Idea

The central idea of our concept for the Kubota booth was the integration of gamification and a competition quiz to enrich the visitor experience. For the social media presence, we developed engaging graphics and strategic content to highlight Kubota's involvement in the show. We also created point of sale materials, such as roll-ups, flyers and business cards, to draw attention to the stand on-site.

Implementation

The realization of our concept for the Kubota exhibition stand at Agritechnica 2023 was a process that required both creativity and technical precision. All elements, from the Pacman-style gamification to the promotional materials, were carefully designed and produced in-house to ensure seamless integration and the highest quality. Our individually programmed software with a GDPR-compliant data request form also made it possible to obtain declarations of consent and user data for the playout of the prizes.