In the world of gaming, JBL is a brand synonymous with quality and innovation. To underline this prestige at Gamescom, one of the biggest meeting places for gaming enthusiasts worldwide, we created a customized interaction area that put the JBL brand in the spotlight.
The main goal in designing the JBL booth at Gamescom was to create an unparalleled, emotional experience that would immerse visitors deeply into the world of gaming. We strived to not only provide a visual experience, but also to increase visitor interaction and engagement through innovative technologies and unique gaming elements. Additionally, we aimed to showcase the JBL brand in a creative way while collecting valuable customer data in a GDPR compliant manner.
Our idea was to combine state-of-the-art technology with our high-end hardware to offer visitors an immersive experience. To pick up on the gaming theme, we programmed a Pacman-style gamification. Visitors could prove their skills by defeating ghosts in the JBL look. Afterwards they could win attractive prizes.
When designing the JBL trade fair stand, we took care of everything - from conception to implementation, including the in-house production of hardware and software. We introduced a digital leaderboard and a GDPR-compliant data request form to play out prizes and obtain declarations of consent. Innovative thinking, technological expertise and a deep understanding of target group-oriented marketing enabled us to create a successful trade fair presence.
